A real route to market for Pakistan's mango families

Pakistan grows roughly 1.8 million tonnes of mango a year. Less than two percent of that fruit ever leaves the country in export-grade form. The rest is sold into the domestic wholesale chain at prices that, in real terms, have not moved in twenty years.

The constraint is not the fruit. The Chaunsa coming out of Multan, the Sindhri leaving Mirpur Khas, the Anwar Ratol from Sadiqabad, the Langra from Shujabad and the Dosehri from Hyderabad sit at the top of any blind taste panel in the global mango trade. The constraint is the route to market, dedicated transport, airfreight capacity, GlobalG.A.P. paperwork, and a buyer at the other end who will pay a price that reflects what the fruit actually is.

PakMango.Com exists to be that buyer.

What we are committing to

Pay growers above the benchmark, every season. Our 2025 grower price averaged 31% above the Multan wholesale benchmark and 42% above the Mirpur Khas Sindhri benchmark. We publish the receipts on the orchard pages. We will not source from an orchard if we can't pay the family more than the local commission agent.

Cap the season, not the price. We do not chase volume. Each orchard's UK supply is agreed in March and capped in March. If demand exceeds the cap we close reservations, not expand the orchard.

Tell the story plainly. Every variety, every region, every orchard has its own page. Every farmer is named. Every harvest week is dated. Every photograph that isn't ours is captioned as such. Customers should know exactly whose work they are eating.

Keep the next generation on the land. A mango orchard that pays its growers properly stays in the family. A mango orchard that doesn't gets sold for cropland in a decade. The single biggest threat to Pakistani mango as a category is not climate, not pests, not freight, it is succession. We exist to make sure the daughter of the orchard owner has a reason to come home from her city job.

What success looks like in 2030

By 2030 we want PakMango.Com to be the largest single buyer of export-grade Pakistani mango in Europe, with at least twenty named orchard partners, a £1m+ annual grower payment book, and a permanent in-country team based in Multan and Karachi. We want the phrase "Pakistani mango season" to mean something specific to customers, Chaunsa in July, Anwar Ratol in late July, Langra in August, Dosehri into September, the way "Champagne harvest" means something specific to wine drinkers.

We are early. We are honest about being early. Read about how the import chain actually works.